David Lawrenson has kindly agreed to answer a few questions we thought would be interesting to our readers at Gartoo.
Just as a bit of background about David, he is an independent property investment and lettings expert, helping companies and private landlord and investors. You can find out more on the Letting Focus website, blog or buy his book.
Do you think that the industry (landlords, tenants, estate agents, portals etc) have a good understanding of how powerful the internet is when promoting their property?
Yes they do these days and this has changed substantially within the last 5 to 10 years.
However, I still don’t think that a lot of landlords have cottoned on to the fact that they can advertise directly on the main portals for around £60 with the on line letting agents, thus cutting out the high street agents.
They can then do all the rest of the stuff – viewings, tenancy checks themselves.
In another 5 years time I think the amount of high street floor space owned by letting agents and estate agents will be less than half what it is today
Do you think the internet has now become the most popular first port-of-call for research when looking to buy/rent a property?
Yes, definitely
How has internet usage become a major part of your job role?
Cannot live without it. Anyone with a site also has to really understand internet marketing and SEO.
Are you particularly impressed by any online application about property?
Rightmove and the like are pretty slick. It is also good to be able see past selling prices. A while ago I really liked the UpMyStreet capability to track past house selling prices by property type and area as a graph. For some reason they stopped doing it as a graphical output – weird. Can someone do that again please?
How are you promoting your book online?
Oh yes, with publishers like mine who let’s say aren’t so great at getting it in the high street, I have to be pretty focused on driving on line sales myself.
Even though my book is only available in about one third of Waterstones and is never stocked by WH Smiths or anywhere else on most high streets for that matter, it is still, nevertheless the top selling UK property book and has been so for 3 years. It’s quite laughable really and in a small way explains why Amazon is gobbling up the market – i.e. high street booksellers are often a bit sleepy while Amazon and Play.com are clued up and always have books that sell in stock.
Do you foresee any major challenges for innovative property search engine like Gartoo UK, which uses semantic search to allow users to find properties online?
Oo, that all sounds complex but anything that helps speed up the process is good news.


























